Week 9: Advertising
A Coggle Diagram about Examples of adverts:
(TV= very visual, good beat, focusses on product, very well produced, narrative, soft sell as product is an afterthought, also used black and white, metaphorical message.
, Printed= the retro cigarette advert uses the hard sell approach and focusses on the product and the supposed 'effects' it will have on your love life, the point of view is heavily male orientated, romantic language, warm and happy colours, inviting, possessive stance, based on the idea that 'cigarettes are sexy'.
and Radio= very repetitive, catchy slogan, convincing, gimmicky, jingle
), Inter-institutional relationships: i.e. radio, TV etc.
, Freddie's pitch: Identity
and The relationship between advertising and identity is very old and thoroughly developed. # #