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samsung (O (Growing online market from sales channels such as Amazon.com,…
samsung (O (Growing online market from sales channels such as Amazon.com, Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’, Growing middle class in developing world will increase market for consumer electronics., The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates, New technologies such as wearable tech, Its financial position is strong and there is a scope of entering into unrelated diversification), T (Declining or stagnating middle-class incomes in North America and the United States could reduce consumer buying power in those key markets for Samsung., Chinese manufacturers such as Huawei and Xiaomi could emerge as serious rivals to Samsung. These companies’ share of the critical mobile device market is growing while Samsung’s is falling., The Google Android operating system, which Galaxy devices depend upon, is not as popular with average people as iOS is., Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution, Apple has emerged as the dominant smartphone and tablet brand in some markets, such as the United States. Samsung has not been able to overcome Apple’s reputation for reliability., Retail Chains like Bigbazaar sell consumer electronics and home appliance in low cost strategy which are procured in bulks from foreign market), W (Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value, Samsung is a hardware leader but has too much of dependence for software from other parties., The demand for LCD panels is expected to decline in the future, Samsung is heavily dependent upon consumer electronics sales in markets with limited potential for growth, such as the United States and Europe, for much of its revenue.), S (Samsung has long-standing relationships with retailers in the United States and Europe that provide a steady sales channel for its products., Samsung brand value increased by 80% in past three years, world’s most successful electronics manufacturer, Samsungs is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc))