Products: Advertising Industry - Week 9
A Coggle Diagram about Hard Advertising (Soft Advertising, Do some companies and According to Investopedia," the definition of of 'Hard Sell' Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase"), Radio Vs Tv (Radio and Television ), Do some companies have to present themselves in a different ways? , Print (By examining some magazines and Newspaper adverts, it is clear that some advertising is bold and expressive. However, it can argued that 'soft advertising' is more powerful. ) and
“Advertising, driven by the profit motive, also produces cultural meanings and cultural artifacts; while its economic imperative may be its structuring force, effective advertising must also articulate contemporary cultural tensions in order to communicate with its audiences” (Meyers, 2011: 208-9).