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Advertising (Meyers, C. (2009) 'From Sponsorship to Spots: Advertising…
Advertising (Meyers, C. (2009) 'From Sponsorship to Spots: Advertising and the Development of Electronic Media', in Holt, J. & Perren, A. (eds.) Media Industries: History, Theory, and Method. London: Wiley-Blackwell, pp. 69-80., "Hard Sell" vs "Soft Sell", Targeted market)