A Coggle Diagram about US Strategy (“The residential markets are lagging because of a lack of knowledge by the contractors in how to sell the systems,”, Target strategy #1: Commit your advertising to educating the customer about the cost savings inherent in solar. If you know when your local utility sends out bills to customers, you may wish to target those days with geotargeted web-based advertising, or local TV, newspaper, and radio commercials.
, Target strategy #2: Talk to your customers about the long term costs of unstable fuel supplies. Coal, oil, natural gas, and other fossil fuels come with a diminishing supply and an increasing demand–an economic double whammy resulting in unending price hikes. , Target strategy #3: Tap into the power of community. If you’re on site to do solar in a neighborhood, go talk to the neighbors. Leave flyers. Ask your customer to refer you to their neighbors. Put up signs that say you were there, and that this person trusted you to put solar on their roof. Leave no stone unturned in local marketing., Target strategy #4: Fill your quiver with all the right arrows. If you don’t know your customer’s primary interest in solar, ask. If you’re still not sure, or if they’re not giving you a full answer, be prepared to lead with the financial savings, but to pull out the environmental and social benefits at a moment’s prompting., Solar seems like a commodity product to many potential customers, but there are clearly differences in the quality, durability, and performance of solar panels. I recently had a contractor present me with two options–one for cheaper, less productive panels, and one for SunPower panels that he called, “The Rolls Royce” of solar panels. The difference was clear, Target strategy #6: Be able to clearly differentiate your products and services. Whether that’s your long term service plan or your brilliant track record, focus on your strengths and be able to handle questions about the areas in which you’re not so strong. , Target strategy #7: Nurture your customers and other word-of-mouth disciples. Whether those folks are in it to help the planet or in it for their own financial gain (or both), give them the ammunition they need to help you close your next deal., Target strategy #8: Get in front of interested homeowners–people actively seeking information about putting solar on their roof. Join GridFreedom today to get a steady flow of leads to local homeowners seeking solar. and Target strategy #9: Potential customers are everywhere, and solar is a large purchase that requires trust. Build it by making friends where potential customers are…meaning in places you wouldn’t think of first.), Price (PV system size at 5kW Average Price USA: $12,500 or R$42,000, PV system size at 5kW Average Price Brazil: R$ 36.500 a R$ 46.500, Honda Car, Honda Fit financiado em uma concessionária brasileira custa US$ 37 mil, o mesmo veículo custa cerca de US$ 20 mil nos Estados Unidos. Na vizinha Argentina, o Fit financiado custa US$ 23 mil, conforme apurado pela CSM South America. and If it is expensive, what price they have in mind?), Only 5k houses with solar in Brazil, Home Pains (Aircon and Cleaning), Myths (It works?) and Hundreds of retailers in Brazil