Consumer responses to high-technology products: Product attributes, cognition,
and emotions by Lee, Ha & Widdows (2011)
A Coggle Diagram about Results
(Hypotheses 1, 2 and 3 are partially confirmed.
, Attributes relevant to technology products from a
consumer perspective are : usefulness, ease of use, innovativeness of technology, visual appeal, prototypicality, and selfexpression
, Innovativeness and self-expression play pivotal roles in creating psychological states >
attitude, pleasure, and arousal
, Visual appeal and prototypicality are important to creating positive attitude and pleasure, but prototypicality has a negative effect on attitude and pleasure
, Hypotheses 4 and 5 are confirmd
and Hypotheses 6 is rejected
), Tested hypotheses
(3. Consumer perceptions of technology product attributes significantly influence arousal
, 5. Pleasure has a positive influence on consumer approach/avoidance behavior.
, 2.Consumer perceptions of technology product attributes significantly influence pleasure
- Attitude toward a technology product has a positive influence on consumer approach/avoidance behavior
, 1.Consumer perceptions of technology product attributes significantly influence attitude towards technology products
- Arousal has a positive influence on consumer approach/avoidance behavior.
), Research model
(Paper-and-pencil surveys were used to collect data through 408 surveys.
, The participants were undergraduate students and people recruited at public places located at a Midwestern university, US.
and All the participants use technology products
), Implications for entrepreneurial team
and Research objective
(To identify a comprehensive set of technology
product attributes that play a role in consumer adoption of technology products
and To investigate the underlying process whereby
product attributes influence consumer behavior