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Qualitative Research (Characteristics (You start from a broad topic and…
Qualitative Research (Characteristics, Focus groups interviews, Sampling methods, Grounded Theory, Criticisms (by quantitative researchers), Reliability:, Social desirability bias, Unstructured and semi-structured interview, Steps to conduct qualitative research, Inductive view of the relationship between theory and research
Theories and concepts emerge from data
Interpretivist epistemology
Construtionist ontology
Emphasis on words rather than numbers, Similarities of qualitative and quantitative)