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Assignment Ideas (Gift shops (Sample as gift to shop, Transfer on rear,…
Assignment Ideas (Gift shops, Wedding photographers
Wedding venues, planners, expo's, Coffee suppliers, Population centres
100,000 +, Resort centres, Size and nature of segments, Promotional budget, Staged rollout, Buying occasions, Payment systems, Packaging
Personal messaging
Promotional offers
Other product lines, MDSS, Interest, income
& access, Demand estimate
High to low range, New segments
Children, men
Special interests, Psychographic segmentation, buyer decision process, marketing research process, product life cycle, price setting process and marketing communication process., New BU's, Ref Table 2.1 p. 47, Business mission, Price of gift, optimum production levels)