Week 10: Elaboration Likelihood Model & Cognitive Dissonance
A Coggle Diagram about Cognitive Dissonance (Critique, Attitude change, Use of Cognitive Dissonance, People sometimes have incosistency between thoughts and behavior, Other approaches, One woman claimed that the world would end in December 21 1954, Infiltrate in cult, No end of world yet stronger belief and Minimal justification: hazing
Its was worth it), Elaboration Likelihood Model, Central route (Message elaboration: you careful think about info on a certain topic, Argument quality, Issue relevant thoughts: either positive or negative, Number of issue relevant thought determine attitude change, Outcome: check slides and Boomerang effect: if they get bad arguments, they move towards the opposite direction
Ex. bad argument about smoking will make people continue), Peripheral route (Mental shortcuts based on cues (rule of thumb), For example: More arguments are better, "Expert" or famous person using it makes it better and Outcome: check slides), Use of ELM (Commericals, health campaigns, Elaboration Likelihood
Personal relevance: high or low?
Situation? and Argument quality vs peripheral cues), Motivation: Do you want to think? and Ability: can you think