Duplessie, M. (2013). Go analogue. [video] TedXBoston. Available online at
We all crave adventure. We want to escape our desks, our lives, our 9-5pm. We want to do something new, exciting, a little bit dangerous, something fun.
Until the day that I can't distinguish between digital content from actual reality, movies and video games don't hold it for me.
Interactive, immersive and high tech - Buzz words
Digital content - love it and use it every day - but it has become the default. We don't need these glowing rectangles to tell our stories.
Entertainment and education used to be location based.
We can do things in real time and real space that you can't do on a screen.
Immersive, 3D physical environment around you.
The Pyramid of Learning
Feel, Taste, Smell it in addition to seeing and hearing it.
Its just about impossible to impress anyone with them now. Movies can startle you, surprise you, but no longer amaze us. Special effects get more realistic every year, becoming more and more difficult to distinguish what is real.
The ultimate first person experience is life ... reality. Authentic, convincing, real, experiences.
We tend to remember 10% of what is said, 20% of what we hear, 30% of what we see, 50% of what we see and hear, 70% of what we say and 90% of what we say and do.
Active
Passive
Participating in a discussion
Giving a talk
Simulating the real experience
Doing the real thing
Reading
Writing
Seeing Pictures
Watching a movie
Seeing an exhibit
Watching a live demo
There is no significant correlation between the amount of technology, the amount of money, the cost of a particular element with peoples enjoyment of the element.
They love the specatucular - all consuming, bigger, deeper than the screen
Being the hero - dodge the laser beams, defuse the bomb, crack that safe
Being challenged at the right level. A minute to learn, a life time to master. Takes skill and practice.
False dichotomy Educational > Entertaining
Who decided they were polar opposites?
If you want it to be fun and effective
keep it immersive, keep it real.
Don't assume a screen - if the parameters lead you there there great, but imagine: What can I do here physically, immersively?