Target Market for Apple, Carrot & Flaxseed Muffins

Vegans # #

Time poor people

Environmentally conscious # #

Students

Parents/Families #

Workers #

Females

Higher SES

Socially conscious

Supporting local charities

All after a 'grab and go' option

Supporting local Australian businesses

All ingredients sourced from Australia

10c from each purchase goes toward a different charity every month

More likely to purchase functional foods

More likely to purchase functional foods

More likely to be vegan

Biodegradable packaging

May be vegan due to environmental concerns