Target Market for Apple, Carrot & Flaxseed Muffins
Time poor people
Students
Parents/Families #
Workers #
Females
Higher SES
Socially conscious
Supporting local charities
All after a 'grab and go' option
Supporting local Australian businesses
All ingredients sourced from Australia
10c from each purchase goes toward a different charity every month
More likely to purchase functional foods
More likely to purchase functional foods
More likely to be vegan
Biodegradable packaging
May be vegan due to environmental concerns