fast food advertising and consumer behavior in different countries
how much affect marketing/advertising unhealthy/fast foods has on consumers decision to purchase products
A Coggle Diagram about countries to look at (usa, japan/china, (Australia) and France/Sweden), marketing mix (what makes products appealing to consumers? and how much price has an affect in consuming decisions?), nutritional knowledge (big differences in countries? and perception of unhealthy and healthy), companies (who are the biggest players? and do they use different approaches in countries and to different market groups?), exposure to advertisements, how has fast food advertising changed in time?, what affects has the advertising had on people? and legal regulations for advertisements?