A Coggle Diagram about Publicity ( (Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.), Notice or attention given to someone or something by the media. and Type of promotion that relies on public relations effect of a news story carried usually free by mass media.
), Sales Promotion (Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily., Sales promotion is the process of persuading a potential customer to buy the product. and Some sales promotions are aimed at consumers. Others are targeted at intermediaries (such as agents and wholesalers) or at the firm's sales force.), Personal Selling (Personal Promotion is the marketing discipline that focuses on you and what you can do for your buyers and sellers. , They aim to inform and encourage the customer to buy, or at least trial the product. and Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge.), Sponsorship (The position of being a sponsor., There are also many sponsoring companies where you can sponsor a child to help them and There are many different companies that you are able to sponsor from stores like Mcdonalds), Product Endorsement ( Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.), Advertising (the activity or profession of producing advertisements for commercial products or services.) and Relationship marketing