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Assessment (Social responsibilities (education, transparency, be counter -…
Assessment
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Customer purchasing
get loyal customers and expand to other market segments i.e. teens, babies, men
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Porter's generic strategies
Beautycounter creating products that are comparable to other like products and priced comparably
They continue to differentiate themselves through education and transparency with the focus of safer products
Recommendations
revisit current products to see if they can be enhanced
look for ways to increase the performance without increasing costs
Encourage the sales of the product through emotions and social impact
its about the cause and the mission
reinforcing the idea of education and a movement to change the beauty industry vs just selling a product
through word of mouth through independent consultants, online sales and strategic partnerships
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Customer buying behavior - set the tone for loyalty, how can you go back? Fall in love with the product, learn more then feel as though other products are not transparent leaving you feel like you can't use any other