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What explains Blair's victory in the 1997 General Election?…
What explains Blair's victory in the 1997 General Election?
Strong campaign
Focus groups
PR friendly
Political spin
Spin Doctors such as Alaister Cambell
Marginal seats
Conservative failings
Sleeze scandals
Conservative splits
Public tired after 18 years
Few positive proposals
'Black Wednesday'
1990s recession
New Labour
Class alignment
Constitutional reform
Liberal Democrats
Middle class
Tough on law and order
Abolishment of Clause 4
Low taxes
Working Class
Invest in public sectors
Appeal to all classes
Region
The North
Scotland
Women
Blair's babes
All women shortlists
Newspapers
Support from both 'The Sun and 'The Times'