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Donors (Source- ensure Giftaid and consent is captured
Website
…
Donors
Source- ensure Giftaid and consent is captured
- Website
- Cheque
- Cash
- Events
- Appeals
- Discount from service or product
- Paypal
- Direct debit/ standing order
- Gifts in kind
Thank you/ confirmation
- Automated email for all web, including D+DJ singnatures
£1-49
- Postcards to all manual donors
- Standard initial thank you email to online donors
- Newsletters
- Appeals
- Upgrades (adoption, membership)
- E-cards for Christmas
£50- 499
- Postcards to all manual donors
- Standard initial thank you email to online donors
- Appeals
- Newsletter
- Upgrades
- E-cards for Christmas
- Early notification of events
£500+ VIP Donors
- Claire to coordinate
- Email team to see who wants to carry out communication
- If no takers, Marketing carry out communication
- Manual donors to receive a blank card with VIP email text inside, signed by D and DJ
- VIP initial thank you email to online donors
- Newsletter
- Appeals
- Upgrades
- Christmas cards
- Early notification for events
Object donors
Historic
- Explanation email
- All of the above
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New
Confirmation and thank you email/letter
- Time-frame for installation
- Location for installation
- Invitation to HoG day or alternative if needed
Ongoing communication
- Photograph after installation
- Priority invites to events
- Christmas cards
- Regular asks with higher donation requests
- Newsletter
- Appeals
- Upgrades
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Adopters
£24/yr
Source
- Web
- Adoption form
- Events (form)
- Visitors (form)
- Automated thank you email for online adopters
- Welcome email for in-person adopters
- Dispatch email for online adopters
Ongoing communication
- Newsletters (March, July, November)
- Asks for main projects/appeals
- Updates twice yearly (April, September)
- Valentines Day message
- Christmas message
- Updated photograph on renewal
Individual fundraisers
First contact (they contact us)
- Email
- Social
- In person
- Post
- Thank you email offering assistance and inviting to the sanctuary
- Fundraising pack (when completed)
While in progress:
-Social share to support fundraising
- Check in via email to update on progress
Upon completion:
- Social post about their success
- Thank-you email/ card/ certificate
- Ensure all forms are returned (giftaid, paying in forms, GDPR signup etc.)
Ongoing communication
- Newsletters
- Monthly updates
- Christmas card/e-card
- Appeals
- Upgrades (to monthly donor)
Newsletter signups
Initial signup
Online
Web confirmation message
Welcome email
Ongoing communication:
- Newsletters (email for most, postal for some)
- Monthly updates
- Asks
- Appeals
- Christmas message/ ecard
- Upgrades
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