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User Generated Content (UGC) (ADs (Brand Awareness, Boost social media…
User Generated Content (UGC)
ADs
Brand Awareness
Boost social media metrics
Media growth
excellent strategy to strengthen your brand
build customer relationships
Greater web traffic
Given audience insight
Users can express themselves
Trustworthy reviews
Contents are not generated by someone who is not part of the organisation
Gain both time and money
Easy to reach to the audience
User will feel engaged
Inspired to use the product
users have the freedom to express their though, regardless its positive or negative
Trade promotion, e.g including the users testimony in the promotion.
Disadvantages
any one could comment or post
Hard to monitor
legal issues while people post images online
Not everyone participate
People who creates the UGC might be paid to do this
Negative comments to target an organisation