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TRUST (PSYCHOLOGICAL (familiarity (family, friends, colleagues, AFFINITY…
TRUST
INFLUENCED
popular opinions
review system
star ratings
word of mouth
popular leaders
fame
historic figures
elon musk
reputation
social media :
critics
ratings
BANDWAGON BIAS
PSYCHOLOGICAL
feeling of safety
gut feeling
verifiability
self trust
CONFIRMATION BIAS
cost
low cost, low trust
higher price tag = perceived higher quality
instant feedbacks
progress bars
seek bars
empathy
altruism
respect
loyalty
time
develops over time
swift trust
familiarity
family
friends
colleagues
AFFINITY BIAS
ease of use
convenience
ease of operation = more trust
security in numbers
communal beliefs
mob mentality
more control
outcome
choice
personal info
morality
benevolence
SELF SERVING BIAS
my baby syndrome
SIMILARITY BIAS
SURVIVORSHIP BIAS
ANCHORING BIAS
HALO EFFECT
HORNS EFFECT
CONTRAST EFFECT
UNCONSCIOUS BIAS
gender
race
cultural
stereotype
PERCEIVED
presentation
grooming
cleanliness
layout
name tags and uniforms
tidy location
body language
BEAUTY BIAS
communication
well framed sentences
punctuation and grammar
more technical terms
facts, figures and stats
professional delivery
formal speech (gives a more professional feel)
informal speech (better ice breaking tool)
maintenance
FORCED
lack of choices
hope
dependency
situational
conditional
AWARENESS BASED
lack of information
ignorance
logic
knowledge of intentions
transparency
past experiences
CREDIBILITY
qualifications
institutions
experts
degrees
consistency
reliability
results
authenticity
certifications
result
integrity
competency