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TRUST (ASSESSMENT (VISIBLE (PRINTED WORD > ONLINE WORD, well groomed,…
TRUST
ASSESSMENT
transparency
COMMUNICATION
expression of opinion
win win situations
negotiations
more human connections
disclosing operations and methods to public
competency
integrity
humility
loyalty
results
freedom
flexibility
getting returns
win-win
benevolence
authority
distributed
inclusive
decentralized
accountable
bottom up
independent
institutional
opaque
closed
centralised
licensed
top down
reliability
punctuality
commitment
manifesto
promises
approachability
character
authority
authenticity
environment
cordial atmosphere
friendly atmosphere
familiar atmosphere
VISIBLE
PRINTED WORD > ONLINE WORD
well groomed
presentable
formals
smile
privacy
clean/organised
well-lit
attention given
reassuring
perceived experience
familiarity
confidence
GENERAL PERCEPTION
men more likely to overcome stranger danger
men take more trust leaps
women tend to be more cautious
PSYCHOLOGY
3rd party experience
familiarity
family
friends
benefits > risks
attractiveness
show vulnerability
time
swift theory
humane approach
empathy
logic
ben franklin effect
communication accomodation
contact hypothesis
source crediblity
theory of mind
clarity of thought
BIAS
self serving
ownership of success
running away from failures
survivor-ship
focus on survivors
ignore failures
confirmation
rejection of proof
trust info that confirms your point
anchoring
rely on limited information
first thing you hear
bandwagon
contrast effect
bias blind spot
beauty
affinity
known people
nepotism
halo and horns
one great thing over other bad ones
one bad thing over other good ones
cognitive
gender
culture
stereotypes
MISTRUST
conflict of intrests
favourism
biased working
deliberate inconvenience
ambiguity
not clear
not open
unclear expectations
self orientation
lack of knowledge
erratic behavior
ignorance
ego
misbehavior
fear
deceit
hiding failures
fraud
cheating
confusion
misinterpretation
over complication
self referential ecosystems
incompetence
bad quality
slow progress
platform does not work
TRUST MECHANISMS
online ratings
payment functions
social media rankings
constant feedback loops
advertisements
provide proof
provide value (relevant authoritative content)
reward honesty / punish deceit
PROPENSITY
credibility
RISK TOLERANCE
takers vs avoiders
level of adjustment
relative power
security
number of similarities
alignment of interests
predictability
opportunity
analysis
high trust+ low analysis = blind trust
low trust + high analysis = distrust
low trust + low analysis = zero trust
high trust + high analysis = smart trust
BUILD REPUTATION
public opinion
making people vouch for you
marketing
presence of intermediaries
REPUTATION
historical reputation
current word of mouth
future promise
social ratings
TYPES
reciprocal (family friends)
representative professional)
pseudo trust (temporary aligned interests)
leap of faith (technology)
trust in idea
trust in platform
trust in the other user
rebuild
face to face
humble
declare truth
EFFECTS
low trust organisations
bureaucratic
political
redundancy
disengagement
fraud
taxes
exhaustive tension
high trust organisations
collaborative
innovative
creative
effective
low costs
increased speed
high energy
NEED
OXYTOCIN