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The Marketing Mix - Services & Non-profit Marketing (Physical Evidence…
The Marketing Mix - Services & Non-profit Marketing
Specialist Characteristics of Services
Inseparability
Production and consumption is simultaneous
Variability
Service quality may vary
Intangibility
Not physical offerings
Perishability
Service is provided at a point in time
People
Staff influence customers
Representing Brand
Front line staff / Salespeople
Training Staff
Processes
Counter Service
Branches
Queue Management
Physical Evidence
Decor
Atmosphere
Quality
Cleanliness
Professional Appearance
