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Planning (Strategies (Strategic weapons (Customer Service, Employee skills…
Planning
Forms
Informal
Generic
Smaller biz
Not written down
Formal
Written down
Specific goals
Criticisms
Rigidity
Cant replace intuition and creativity
Reinforces success
Strategic management
Why important
Positive impact
Cope with changing situations
Guides for future action
Step 1: Identify MGS
Step 2 & 3: SWOT
Step 4: Formulate strategies
Step 5: Implement
Step 6: Evaluate
Strategies
Corporate
Growth
Concentration
Vertical
Horizontal
Diversification
Stability
Renewal
Retrenchment
Turnaround
Functional
Supporting departments
Competitive
Strategic weapons
Customer Service
Employee skills
Innovation
Quality
Social Media
Big data
Goals
Types
Financial versus strategic
Stated versus real
Traditional
Individual
Departments
Division
Management objective
Management objectives
Goal specificity
Participative decision making
Explicit time period
Performance feedback
Plans
Strategic
Tactical