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Advertising for digital media (Consumer behaviour (Use Consumer Insights…

- - - - Web design
        
        Domain age
        
        Domain reputation
        
        Web presence/web properties
        
        Quality and standards of coding
        
        Responsive design to accommodate mobile devices
        
        Site speed optimization
        
        Development platform
        
        Programming errors
        
        W3C standard compliance
        
        Navigation structure
        
        Content quality and depth
        
        Content sharing capabilities
      - SEM
        
        App development
        
        SEO
        
        Video production
        
        Email marketing
        
        Branding
        
        Social media
        
        Content marketing
  - - - Paid
        
        Advertising pay per click, display advertisings, retargeting, paid influences, paid content, promotion, social media advertisings
        
        Fast to deliver a message to a precise target and act like a connective tissue between the brand and its constituents in social media
      - Owned
        
        Web properties website, mobile site, blog site, social media channels
        
        Provide real value to a target audience while controlling the messaging and business creates its own channel to interact with its audience.
      - Earned
        
        Sharing mentions, shares, reposts, reviews
        
        Leveraged in the context of an independent third party speaking
        on a brand’s behalf and burnish in and play a brand forward
      - Define goal of digital media campaign
      - Find and understand audience
      - Create an editorial calendar
      - Test and measure
      - Work in 90-day Increments
- - - - Smarter, safer, more mature and want to change the world.
      - Keen to volunteer and aware that an education is to be treasured
      - 60 % of them want to have an impact on the world
    - - Sharing their entire life online, this is a selfish, self regarding generation.
      - Gen Y are unsurprisingly shaped by technology; Some have made fortunes from it.
    - - Burdened with an almost permanent state of anxiety -- social, financial, sexual.
      - Characterised as being saddled with permanent cynicism.
  - - - investigate the demographic, financial and lifestyles variables of the consumers.
    - - Turn insight into presentable visuals
    - - Good quality data is the foundation of marketing insight
    - - Monitor campaign performance
      - Track returns on inventory
      - Plan future targeted activity
  - - - Become
        Customer
        
        Initiative Service
        
        Update Profile
        
        Enter Data
        
        Pay Invoice
        
        Renew/Upgrade
        Services
        
        1 more item...
- - - - Content :red_flag:
        
        Strategy planning template painted
        
        5W1H
        
        Who are they?
        
        What problems do you solve for them?
        
        Why will they think you remarkable?
        
        Where are they and who do they trust?
        
        How will you publish content and market it to reach them?
        
        Various
        
        choose which format applies initially
        
        Blog post
        
        Video
        
        Video transcript
        
        Audio
        
        Share via email
        
        Share through social media
        
        discover what kind of content
        
        Answer the questions from a client or customer.
        
        Interview your audience.
        
        Summarise and comment on top journalists in your industry and provide your opinion.
        
        Review the products and tools used in your industry and by your customers.
        
        Offer your opinion hot/controversial topics in the news or in your industry.
      - Website Building :black_flag:
        
        Content Map :confetti_ball:
        
        Official website
        
        Landing Page
        
        Brand's style
        
        Look like business
        
        Content
        
        Information of the company / brand
        
        More Complete and detail
        
        Many function to use
        
        Microsite
        
        Landing Page
        
        Product / Theme's style
        
        Strong theme style
        
        Focus of the product / service
        
        Content
        
        Information of the product/ service
        
        Simple function
        
        Easy to read
        
        Clear
  - - - Building strategy
        
        Goals&objetives
        
        Strategic challenges
        
        Target audience
        
        Review
        
        Related document
        
        Strategy statement
        
        Content analysis
      - Social media plan
        
        Deliverables
        
        Channel+activity
        
        Integration with other marketing
        
        Timeline
        
        Measurement
      - Type of Social Media User
        
        Creator
        
        Crities
        
        Collectors
        
        Joiner
        
        Spectators
        
        Inactive
      - 4 Framework of Social media Technology
- - - - Song
      - Video
      - Live
      - Audio
      - Post
- - - - Facebook
        
        Content driven
      - Instragram
        
        Photo driven
      - Twitter
        
        Text driven
      - Line
        
        Direct message APP
      - Youtube
        
        Video sharing
      - Forum
        
        Lihkg
        
        HKGolden
        
        HKdiscuss
- - - - Hero Quote
        
        Sidebar Image
        
        Sidebar Quote
        
        Metadate