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Product and process (Product terminology (Raw materials (Parts (Compound…

- - - - Compound items
        
        Finished product
- - - - Maturity
        
        Saturation
        
        Decline
- - - - Star
      - Cash flow
      - Question mark
      - Dog
  - - - Old product, old market
    - - Old product, new market
    - - New product, old market
    - - New product, new market