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The Marketing mix (Promotion (Personal Selling, Sponsorship, Direct…
The Marketing mix
Promotion
Personal Selling
Sponsorship
Direct Marketing
Digital Marketing
Advertising
Public Relations
Place (Distribution channels)
Vertical Marketing System
Manufacturer,Wholesaler,Retailer.
Traditional distribution
Manufacturer
Wholesaler
Retailer
Consumer
Collaborative distribution
Co-loading
Physical internet
Continuous move routing
Backhaul
Multiple distribution channels
Product
Types of product
Convenience (Frequently purchased)
Shopping (Less Frequently purchased)
Speciality (Special purchase)
Unsought (Little Knowledge)
Product benefits
Actual product
Features
Styling
Packaging
Quality
Brand Name
Core product
Augmented Product
Delivery and Credit
Aftersale service
Instillation
Warranty
New product development
Oppurtunity identification and selection
Concept/Project evaluation
Launch
Concept Generation
Development (includes both technical and marketing tasks)
Price
Competitor based pricing
Competitive bidding
Going rate pricing
Customer based pricing
Value added pricing
Psychological based pricing
Good value pricing
Demand pricing
Cost based pricing
Cost plus pricing
Marginal cost pricing
Fixedcost
Physical Evidence
People
Process