Please enable JavaScript.
Coggle requires JavaScript to display documents.
IKEA what-is-swot-analysis (TEAM -4Threats
image (Omar:
1.The growth…
IKEA 
TEAM -1Strengths
-
Thamina
1.Increasing use of renewable materials
- Smarter’ use of raw materials –
3.Economies of scale
4.Usingnewtechnologies
Kouthar
1.a strong concept 2.based on offering a wide range of well designed, 3.functional products
4.at low prices.
Lubna
1.Strong global brand.
2.Strong concept
3.democratic design
- Volume commitments
.
TEAM -4Threats
Omar:
1.The growth with of average consumer income.
- Changing government laws and tax policies may have a bad impact on the prices of Ikea’s products.
- Ikea needs to constantly keep updating and innovating their offerings to stay ahead of such copy-cats and not down trade on their revenues.
Ali Alasfoor 14901177
1.IKEA’s Quality is decreasing slowly as it could be a threat where other shops have fewer expenses and sell same quality for a lower price
2.IKEA’s advertisements decreased which could give opportunities to competitors
3.IKEA are not opening a lot of branches but instead they’re making one big shop which could be a threat because it can be unreachable for some people.
4.Online shopping is now better, cheaper and more convenient whcih could cause risk
Ahmed
1-Economic factors: the recession slow down consumer spending and disposable income redice 16201076
2-Increase in demand of premium products
3-Global economic and financial crisis
4-Increasing costs of raw materials
Mazin.17201064
1.New buyers entering the housing business in lower prices
- fewer branches in GCC. & online shopping is not on 100% trend. Other companies like landmark (home center) spread all over GCC.
3.IKEA’s low cost business model has been imitated and copied by its rivals, which means that the company needs to constantly innovate if it has to stay ahead.
All-Hosni
1)Increase in demand of premium products
2)cheaper and more convenient whcih could cause risk
TEAM -3weakness
Nasser
- Standard quality
- they need for low cost products
- the size and scales of the global business
- lack of the communication of some countries
Abas
- weak position in Asian markets
- Theneedforlowcostproducts.
- IKEA needs to keep good communication with its consumers
Khalid
- Decreasing quality
- Negative publicity
- Standard products
- Damaged reputation due to a series of incidents
5.Lack of flexibility due to the large size
-
Mohana
1.lack of access to web.
- less of skills technology.
- lack of project in programs
TEAM -3Opportunity
Ishaq
• being open with all stake holders
• reducing carbon footprint
• new low cost manufacturing
• growing demand for greener products
Imad
• sustainable use of resources
• developing social responsibility
• developing economies
• expansion to growing grocery market
Rashid Al Harthi
• growing demand
• demand for low price items
• demand for reducing water usage
• growing online sales