Is Traditional Marketing Demographics broken?
Discover ValueGraphics!
( David Allison)
Who are you? Introductions ( Can you give me 3-4 things I can use to big you up to the audience? ) and build their expectations?
Put simply What are ValueGraphics?
Fact 2 An international speaker that tells his audiences what their consumers really want, and what messages will motivate them
Fact 1
What is broken about traditional Marketing demographics methodology?
How can we begin to understand what kind of impact this approach might make to our businesses?
Value graphic profiles
Problem / solution - Elephant in the boardroom.
Demographics are negligent: stats to back it up. The ROI is lousy!
Whats the solution: what we value determines what we do.
Who can use them and how are they best applied? Anyone for anything. From the nearly - free but admittedly rough version in my book, to the more laser precise custom work we do for clients. Universities, architects, branding firms, Indigenous nations, politicans, retailers, fashion brands, luxury, arts groups, real estate developers, cannabis, hedge funds...these are just a few.
How did you discover this: it was a bit of a fluke, like viagra an microwave ovens
how does it work? We extrapolate profiles from the database for the target audience for anything. There's even an almost -free version - because it's that important for all of us to make this shift: in my book is the archetype ranking tool
What does this meant to those in marketing? If you simply change the way you look at the world you will see improvements in effectiveness as much as 8 times over demographic stereotypes.
Whats the hard core science behind this? alrorithmic survey collection allowed us to build a random strat stat rep of 75000 surveys about 380 metrics with a degree of confidence of 95% and a +/- 3.5% MoE
The importance of Why? -
Why is this so important right now
What do people care about.?Belonging is number 1 - always.
Can applying valuegraphics make for a better world?. Valuegraphics bring us together. Demographics drive us apart. 
How cn we learn more about this
Go buy the book!
Blog resources
Follow on LinkedIn
The Pioneer of Valuegraphics: a kind of consumer sociology database that can predict what will move an audience based on massive amounts of data
A reformed marketing strategy company owner, copywriter, journalist, university professor, butcher and playground attendant ;)
Micro Case Studies
Apartment building for Workaholic Altruistic Environmentalists
In the book you argue w are all the same age? where did that come from? The flattening forces of technology mean that we can more or less do whatever we want whenever we want these days. Nobody acts their age anymore. Age is not the weapon of social conformity that it once was. Neither are any of the traditional demographics. But they used to be -- historically thesey were essential to survival...I have a story about why.
click to edit
Is that one word or 2?
Valuegraphics is an incredibly complex database that can for the first time predict what an audience wants. And what will motivate them.
Online housewares softgoods: the replacers vs the collectors
Cannabis healthy health nuts vs. Scared straight
Three friends in an alley at midnight
bestselling author of the consumer behaviour book We Are All The Same Age Now