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SLS Main Plan (Website Improvements (Conduct a website audit (Try and find…

- - - - Bed linen
      - Feather duvets
      - Feather pillows
      - Patterned sheets
      - Patterned bedding
      - Blackout curtains
      - Patterned curtains
      - Cotton bed linen
      - White bedding
      - Bed sheets
      - Cotten bedding
      - Brushed cotton bedding
      - Luxury bedding
      - Duvet cover
  - - - Move the share buttons to the top of the page
  - - - Link orphaned pages
    - - Navigation
        
        Areas of drop-off
        
        Are URLs descriptive?
      - Are people filling out forms?
        
        Can these be simplified?
      - Which areas are being tracked by Google
        
        Which areas need to be?
      - Analyse the user journey
    - - Where can we utilize this?
  - - - White Company
      - John Lewis
      - M&S
      - Next
      - House of Fraiser
    - - Soak & Sleep
      - Dusk
- - - - Connect with interior design leaders
      - Follow similar boards
    - - Colour My Bedroom
        
        Share pictures for your colourful bedroom inspiration
        
        Image with the most pins wins
    - - Relevant keywords are being used
      - Keyword rich captions/descriptions
    - - Uniform board naming
  - - - Tag a friend who needs to see this
    - - From ideation to creation
        
        Behind the scenes content
        
        Bringing designs to life
        
        Sneak peaks of our latest collection
      - A day in the life of a textiles designer
      - Quick how-to's on mixing and matching patterns, colours and trends
    - - Pros and cons
    - - Motivational
        
        What gets you up in the morning?
      - Bedroom morning views
      - Interior design tips
      - Quotes from interior design/style legends
  - - - Wake up happy
    - - Ongoing promotions
      - Lookbooks
      - Sign-up incentives
      - Top blog articles
    - - Which colours match best?
      - Which fabrics do you like best?
      - Which trends have had their day?
    - - OR add text to the image? Another place for a CTA?
    - - Show off new collections
      - Bedroom scenes adopting a trend
      - In the workshop/factory/creative process
  - - - What makes your perfect duvet day?
  - - - Something to make you smile and get through the midweek slump
- - - - Guest blogging
      - Forums like Mums Net etc.
  - - - Content ideas for their blog
  - - - Mix and matching
      - How to style it
    - - What our laundry symbols mean
      - Share this with a friend
        
        Pass on a secret
  - - - Improve templates
        
        A set number of specific templates
        
        Improve the welcome emails
        
        Create a schedule
        
        Two a week
        
        1 promotion/product focused
        
        1 content focused
    - - A welcome message with a special promotion
      - Birthday greetings
      - Rewards for loyal customers
    - - Using emojis
- - - - Our favourite Instagram influencers for patterns
      - Our favourite natural fabrics that add comfort to your bedroom
      - Our favourite decaffeinated hot drinks to give you sweet dreams
      - 10 benefits of a tech detox
      - Our favourite wallpaper designers
      - Bedroom spring cleaning in 7 easy steps
      - Signs you need a Sunday lie-in
      - Famous bedrooms from films
      - Famous windows from films
      - Bedtimes around the world
      - Iconic patterns
      - Famous messy beds
      - Materials from around the world
      - Alternative sleeping routines
    - - Night time routines for successful people
      - Scents and how they change your mood
      - Bed sheets and the personalities they suit
        
        Those that are always hot
        
        Those that want an easy life
        
        Those that want a life of luxury
        
        Those that love a pillow mountain
      - Floral scents for the bedroom
      - Patterns to suit all personalities
      - Ways to hang curtains
      - Types of windows
      - Folding your linens
      - Ironing your bed linen
        
        I, 2, 3 step - don't bother
      - Morning stretches
    - - Our trend predictions for the season
      - Sign-up to read
      - How to live a clutter free life
      - Colour pallets
    - - How to add natural fabrics to your bedroom?
      - How to bring luxury to the Wabi-Sabi trend?
      - How to bespoke your bedroom?
      - How to recycle old sheets
      - How to create a cosy corner
      - How to style stripes
      - How to's for husbands
        
        Or teenagers?
        
        Training them for uni?
      - Cheat sheets
      - Life hacks
      - How to bring boutique hotel luxury to your bedroom
    - - How to's
        
        Styling your bed
        
        Layering
        
        Mix and matching fabrics
        
        Colour combinations
        
        Bedroom accessories
        
        Arts and crafts instructions
        
        Measuring curtains
        
        Fabric care and cleaning
        
        Ironing a duvet cover
        
        Getting out stains
      - Q&A's
        
        Live?
    - - Flow quizzes
      - Match famous literary characters to their bed linen
      - Let the husband choose
    - - Best washing powders for bed linen
      - Best candles for sweet dreams
      - What to avoid
      - Most environmentally friendly washing machines
      - Stylish hotels/b'n'bs/air b'n'bs
    - - Rewrite (in brief!!) famous stories/literature about what if... the main character just stayed in bed
  - - - Synthetic fillings vs. natural
      - Tell a story
      - Types of downs
    - - Spring/Summer
      - Autumn/Winter
    - - Our USP is variety
    - - Linen
    - - How to wash and care for colourful bedding
      - Colourful interior bloggers/influencers to follow
      - How to mix and match your colourful bedding
    - - The importance of a good nights sleep
      - Colour therapy
      - Bringing nature inside
        
        Pot plants
        
        Florals for your bedroom
      - Detoxing
      - Meditation
      - Why you should have a duvet day
    - - Scrapbook style
    - - Lucid dreaming
    - - Molly Meets
      - Secret Seven
        
        Soup flavours
      - This months favourites
        
        Interior designers
        
        Colours
        
        Patterns
        
        Books
        
        Music
        
        Podcasts
        
        TV
        
        Sleepware
        
        Mindfulness tips
    - - Why choose 100% linen
      - What does Egyptian cotton actually mean
      - How the right bedding can enhance your sleep
        
        Expert opinions
      - The history of...
        
        Patterns
        
        Stripes
        
        Bedtimes through the ages
      - How we make our curtains
      - Measuring your windows for curtains
      - Flat vs. fitted sheets
      - How to change your bed linen
        
        Inside out method
        
        Burrito method
      - How to choose your bed linen
      - Comparison chart
      - Expert Q&A
        
        Serious topics
        
        How screens impact your sleep
        
        Statistics
      - Bed linen through the seasons
      - How to iron your bed linen
      - How to brighten your whites
      - How often should you change your duvet and pillows
      - Mattresses
        
        Cleaning tips
        
        Rotation
      - Why we use cotton
      - Why our bedding is better than the linen you buy from the supermarket
      - Buying guides
      - Thread count facts
      - How to keep your towels soft
    - - Plastic-free
      - House cleaning tips that don't harm the environment
        
        Natural products
        
        Washing machine temperature
      - Going green in your bedroom
      - Tips for doing your bit for the planet
    - - Re-invent, recycle and renew
      - Up-cycle your furniture
      - Re-invent your home
  - - - Come up with a way of taking pics
    - - Post something every few months
        
        Statistics and facts
        
        Hosting a sewing party
        
        Letters people have sent
        
        Downloadable patterns
        
        A Molly Meets
        
        Ideas for raising funds to send out the dresses
        
        Coffee mornings
        
        Bake sale
        
        Marathon sewing sessions
        
        Book sale
        
        Sponsored litter picking
        
        Penny drive
        
        Craft fair
        
        Pub quizzes
        
        Other things to make
        
        Breeches for boys
        
        Washable sanitary towels
        
        Bags
        
        Ragdolls
        
        Tips and tricks