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Competitor Scan Oct 2018 (Diageo (Learning-for-Life
In October 2018,…
Competitor Scan Oct 2018
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Pernord Ricard
Pernod Ricard UK will invest £3 million (US$3.8m) to promote its premium spirits portfolio in the off-trade over the Christmas period.Spirits/Whisky
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In July 2018, Pernod Ricard-backed wine brand Brancott Estate Wines launched a micro-vineyard in London that has 50 separate vines. The micro-vineyard will be at several stations and has various selfie spots where visitors can stop to take a picture and share their experience.Activation
Molson Coors Canada is collaborating with Canadian Hydropothecary to make cannabis-infused, non-alcoholic beverages for the Canadian market. After the legalisation of recreational marijuana in Canada in October 2017, cannabis has become the most exciting and rapidly-growing consumer segment, especially in the beverage industry. RTDs