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Digital Media (Social Media (Social Media platforms (Blogger (Personal…

- - - - Values Delivering
      - Two-way conversation with target audience
    - - Framework
        
        Measurement
        
        Track user response
        
        Analytics pyramid
        
        Process
        
        Channel plan ( concentration or guidelines )
        
        Story
        
        Behavior differentiate consume content
        
        To monetize the subscribed audience and gather consumer
        
        Engaging story
        
        Identify and establish stands
        
        Internal stakeholder needs create trust
        
        Audience
        
        Internal Stakeholders
        
        Subscriber audience
        
        Data understand which prospect likely become sales qualified leads to cost saving
        
        Purpose and goal
        
        Create business value
        
        Engage audience
        
        4 fundamental questions ( basic )
        
        Create new revenue strand or open up new product line
        ( business growth )
        
        Deliver promise of value to someone you want to take action
      - Planning
        
        Action oriented
        
        Interactive
        
        Reach B2B and B2c sectors from Online
      - Benefits
        
        Increased sales
        
        Cost saving
        
        Raise customers Loyalty
      - Goals
        
        Behaviour of social media
  - - - Strategy statement
      - Context analysis
      - Goals & Objectives
      - Strategic challenges
      - Review
      - Related documents
    - - Deliverable
      - Channels + activities
      - Integration with other marketing
      - Timelines
      - Measurement
  - - - Social Bookmarks, Media Sharing, Social Content, Ranking Sites
    - - Social Networks, Mash-ups, Web RSS
    - - Blogs, Twitter, Instant Messaging, Virtual Worlds
    - - Wikis, Conferencing/Teleconferencing, Electronic Meetings
  - - - Bloggers
    - - followers and readers
    - - commentors
    - - direct / indirect communication
    - - chase for latest information
    - - consumes content but doesn't comment
  - - - the most recognized social networking service
    - - The top users media platform
      - The messages or information most delivered effectively
    - - Personal blogs
      - Corporate blogs
      - Question blogging
    - - Official or private post for specific groups
    - - Graphic or images oriented
    - - WeChat Payment is integrated into the platform in China
    - - photo/video sharing app used primarily
      - The widespread social network for youngers
    - - cross-platform instant messaging service
      - News, Payment etc. diversified services provided
    - - multi-platform texting app
      - Diversified services available in Korea
- - - - New way of consumer behaviours
      - New experience to consumers
      - New products/services
      - New information to consumers
  - - - Owned media
        
        Web properties
        
        e.g. Brochure, Retail stores, Company web, Microsite, Mobile apps, Facebook Fanpage
        
        Earned media
        
        Sharing
        
        e.g. Word of mouth, Twitter, Youtube, Blogs
        
        Paid media
        
        Advertising
        
        e.g. Print, TVC, Radio, Cinema, Outdoor, Banners, Direct mail
  - - - Domain name
  - - - market position
        
        vision/mission
      - target audience
        
        demographics
      - brand/corporate profile
      - brand personality
      - project nature
      - action plan
        
        Touch point
        
        10 steps to an effective action plan
- - - - Baby Boomers (1946-1954)
      - Generation X (1965-1979)
      - Generation Y (1980-2001)
      - Generation Z (2000 afterwards)
      - Yuppies
    - - Male
      - Female
  - - - Acquire
      - Use
      - Extend
    - - Strengths, Weaknesses, Opportunities, Threats
  - - - Marketing segmentation
      - Loyalty frequency will be different
    - - Focus needs and concern
        
        Design directions pearls user experience
- - - - Banners
      - Expandable
      - Interstitial
      - Video
- - - - Persona
    - - Answer of Vision
    - - Objective to reach the mission
    - - Data
      - Research Result
  - - - company
    - - Employees feeling, trust and thoughts of the brand
    - - Action / behavior of employees that show to the public
- - - - layout design
        
        mobile friendly
      - visual design
      - color scheme
        
        use some special color
  - - - compare the option that they find
    - - ready to take ation
    - - looking for informations
- - - - analyse
      - evaluate
      - create
- - - - Youtube
      - Virtual Reality
      - Website
      - Social Media platform
    - - Mobile
      - APPS