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Rhetorical Tools for Design Arguments (Topoi as Amplification (new…
Rhetorical Tools for Design Arguments
Persuade
Design Process
process of argumentation
Design products
how lo live our lives
Cicero
Invention
art of discovering
Judgement
Art of testing
Topoi as Amplification
new perspective
new arguments
topics
What, when, why, how, who, where
Regions
Amplificatio by Hermogenes
Circumstance topoi
place (tropos)
Time (kronos)
Way (propos)
Person (Prosopon)
Cause (aition)
Act (pragma)
Parallel topoi
Comparison (parabole)
Examle (paradeigma)
Minor (mikroteron)
Greater (meizon)
Equal (isos)
opposite (enantion)