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THE KEY PROCESSES OF SUPPLY CHAIN MANAGEMENT (Product development and…
THE KEY PROCESSES OF SUPPLY CHAIN MANAGEMENT
Customer service management
The customer service management presents to the customer a multi-company, unified response system when the complaints, concern questions or commented are mentioned.
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This process permits to have a positive impact on the revenues.
Its permit to established a touch point between the seller and customer during all the life cycle
Customer relationship management
CRM is a way for companies to prioritize and organize their marketing efforts. Once a customer is identified, it is registered in a CRM database.
CRM is an IT tool that allows you to track progress with each lead.
Demand management
The demand management process aims to align supply and demand through the supply chain. By trying to predict demand in advance, the company is trying to lower its costs.
It also makes it possible to satisfy customers, especially the most demanding ones. Although it is difficult to accurately predict future demand, data collection helps to move closer to it.
Order fulfillment
Highly integrated process
Often requiring persons from multiple companies and multiple functions to come together and coordinate to create customer satisfaction at a given place and time
Manufacturing flow management
The goal of the manufacturing flow is to ensure that firms in the supply chain dispose of the needed resources to manufacture with flexibility.
The company which have a flexible manufacturing flow can create a wide variety of goods/ services with minimize the cost.
=>The objective is to improve the quality of the manufacturing output.
Supplier relationship management
The supplier relationship management process is linked to the management of manufacturing flows. I
Customer management depends first and foremost on the relationship with suppliers.
Product development and commercialization
Product Development and Commercialization includes the activity group which facilitates the marketing and development and commercialization of new offer among a group of supply chain partner firms.
News product and service are generally the product of a multi company collaboration with multiple firms which play a unique role in the development of the product.
This process includes a close cooperation of suppliers and customers
It permits for the company to introduce features and cost cutting measures into final products
Returns management
Supply chain management process:
product’s return
reversed flow of goods
Return management process:
manage volumes
maximizing the value of returned assets
additional marketing and customer service touch points
Customer may become very confident buyers if problems are quickly and rectified.
Process for :
Recognize weakness of a product
Mobile phone industry has been able to use returns management to its advantage.