Please enable JavaScript.
Coggle requires JavaScript to display documents.
SPECTATOR NEW WEBSITE BUILD (PAYMENT PAGES (USER EXPERIENCE (flexible to…
SPECTATOR
NEW WEBSITE BUILD
EVENTS PAGES
review the user journey and UI & UX of the booking funnel
HOMEPAGE
SUBDOMAIN MERGER
Redesign Life, Health and Events pages
TECHNICAL INTEGRATIONS
Piano
Megabase
QSS
Adestra
NEW FUNCTIONALITIES
Shopping cart
AMP metering
Abandoned basket
Apple News
gift subscription journey
find a way for users to redeem gift subscription online
FAVOURITE WRITER / TOPIC
Ability for users to save their favourite writers and topics
right after registration is completed -- really quick and easy with a suggestion of 3 / 4 authors and topics with a link to view more writers and topics
after subscription is completed -- might be a bit longer with full list of articles and longer lists of topics provided
use this information to display banners to encourage users to read the latest article or podcast or event by X writer or on Y topic
Would be a prep step towards content personalisation that could be a project for 2020
GOOGLE ANALYTICS
Define the best way to manage the transition between old and new site:
Clean current GA set up and implement the exact same trackers on the new site in order to be able to run YoY reports
Set up a new property for the new website and rebuild new metrics
PAYMENT PAGES
DATA OUTPUT
USERS
Order confirmation email
Should it be sent through Adestra instead of through server directly?
Implement a 3rd party solution to manage all automatic emails (order confirmation emails) rather than emails being automatically sent from the server. Currently only Kumina has access to the server and there is no way to retrieve emails that have been sent or to know if there is an issue with these emails.
needs to be easily customisable
emails templates
Digital subscriber
Digital donor
Bundle subscriber
Bundle donor
Print subscriber
Print donor
Ability to trigger different email template for certain promo code and package codes
QSS
Daily txt file WINDOWS FORMAT sent over to QSS sftp
need to translate non latin characters to latin characters
File name U36DDMMYY.txt
Dispatch method keys from QSS
https://creode.codebasehq.com/projects/spectator-projects/tickets/651
[Link Title]
store order data in a secure DB + daily file output to QSS
USER EXPERIENCE
flexible to run experimentation
very quick to load
as little distraction as possible
as quick and easy to complete the order as possible
keep the number of clicks needed to complete the journey to a minimum
Ability to manage each one of the package offer independently
TRACKING
URL structure must contain promo code and package code
DATA COLLECTION
saved in a secured DB GDPR compliant-- SCV
Ability to write multiple entries (subscriptions) simultanously
Abandoned basket
ability to capture email, name, offer selected and country once an order has been started and send retargeting emails
ARCHITECTURE
USER JOURNEY
GIFT SUBSCRIPTION JOURNEY
buying for oneself
from website
package selection page --> pick a package
from PPC
PPC Landing page
package selection page
Payment pages management console
DATA INPUT
QSS prom code feed to be imported
Alert message in the BO + emails if prices are missing or no offers are available for a given promo code
In the BO, ability to see the list of all promo code and prices associated
PAYMENT INTEGRATIONS
Paypal integration
QSS Credit Card iFrame
QSS Direct Debit iFrame
Apple Pay
MY ACCOUNT PAGE
Improve the UI & UX of that page
Improve user journey
Manage my subscription on Spectator site rather than on QSS site
CUSTOMER SERVICE
Optimise Piano to make it as easy as possible for QSS to manage customers queries
APP
OBJECTIVES
Increase time spent per visit on the app
Increase frequency of visits
Convert new users into subscribers
Reinforce brand equity
KPIs
IDEAS for improvement
Improve content readibility
Display time to read each article
Audio version of articles
CONTENT
Create a podcast section
Life & health news feed
Books and art section
Bite size articles
Events
Shop
Cartoons
NAVIGATION
QUESTIONS
Ad or ad free?
Apple card - should we promote discount price? Subscribers wouldn't care about that and is this really going to attract non subscribers?
Competitors focus on the functionalities of the app
push iTunes subscriptions more?
Prompt users to rate the app?
Currently there is 1 rating (4.8/5) for UK and none for Australia
NEWS FEED
How many free articles?
length of feed (days or number of articles)
WEBSITE INTEGRATION
WRITERS PAGE
(Fraser's top priority)
Improve the writer pages in order to highlight the work of each writer and present also the podcast they have done
https://www.theguardian.com/profile/katy-balls
Adding Writers socials?
COFFEE HOUSE
(Fraser's top priority)
review entirely the design of the Coffee House page to give the editorial team to guide users to the most interesting posts rather than have a time led structure where posts are only displayed in chronological order.
Fraser would like a mosaic like presentation a bit similar to the website homepage where the team could present posts depending on the news
ONLINE USER GUIDE
Once the new website is live, display a user guide to let them know of the key new features
https://www.lemonde.fr/long-format/article/2018/11/07/nouveau-site-du-monde-mode-d-emploi_5380028_5345421.html
Ask users for their opinion and how to improve
HOUSE ADS
ARTICLE PAGES
Ability to set up ads slots on articles pages globally with the possibility to manually disable them on specific article pages
HOME PAGE
CMS ADMIN
Define different level of access + CRUD workflow to manage these
Define process to create/update and delete account to make sure it's always up to date
--> Get in touch with Cat to add item to the new joiner form to create access + implement a process for when people are leaving the company to remove access
