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【G1】Video/Online/Mobile Gaming – Nintendo Labo Screen Shot 2018-10-30 at 5…
【G1】Video/Online/Mobile Gaming – Nintendo Labo
Challenge
Lego's example
Product and brand positioning
Not durable
Paper vs plastics
Less appealing
Technology application
IR Motion Camera
Reflector
HDrumblr function
Dual gyro sensors,
Target customers
Kids
Interaction
Parents
Game enthusiast
Why cardboard?
low cost
development of software
DIY-Makable－compared to plastics
Sense of accomplishment
Educational
Core values
Nintendo
Fun First（Interact with other people）
Nintendo Labo
Make/Play/Discover
Nintendo Switch vs PSP
Removable Joy-Con
Low capacity
Nintendo
Business strategy
Authorization
More bargaining power to franchise
Marketing strategy
Heart-touching video
Innovation internet promote
WOM
