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Pre, During, Post Marketing Campaign (Pre-Campaign (Shopping Centre…

- - - - LinkedIn
        
        Post about New Store (3 months prior)
      - Facebook
        
        Create New Location (4 months prior)
        
        Post about New Store (3 months prior)
        
        Boost Post
      - Instagram
        
        Post about New Store (3 months prior)
        
        Boost Post
    - - Google
        
        SEM (3 months prior)
        
        AdWords
        
        Choose Keyword
        
        Target Keyword
        
        Bing Ads
        
        Choose Keyword
        
        Target Keyword
        
        Yahoo Ads
        
        Choose Keyword
        
        Target Keyword
        
        SEO (3 months prior)
        
        Choose Keyword
        
        Target Keyword
        
        Google My Business
        
        Create Location (1 month prior)
      - Landing Page (3 months prior)
      - Online Quote Generator (3 months prior)
      - News & Events Page
        
        New Store Blog (3 months prior)
      - WooCommerce Web Store
        
        Integration
        
        Amazon
        
        Ebay
      - Subscribe
      - Store Locator Page
        
        Create new location (3 months prior)
    - - GumTree
        
        Create 5 Posts (2 weeks prior)
  - - - Tom Tom
      - Volkswagen
      - Fiat
      - Ford
      - Audi
      - BMW
      - GM
      - Garmin
      - Navman
    - - Trip Advisor (Done)
      - Foursquare (Done)
      - Yelp (Done)
    - - Local Business Guide
      - Star Local (Done)
      - Search Frog (Done)
      - Pure Local
      - Yellow Pages
      - Yahoo! Local
      - True Local (Done)
      - Hot Frog (Done)
      - Tupalo
      - Local Search
      - Go Guide
      - Sunny Coast Local (Done)
      - Yellow (Done)
      - ShowMeLocal (Done)
      - 2FindLocal (Done)
      - Enroll Business AU (Done)
      - Bing Places for Business (Done)
    - - Waze
      - Apple Maps (Done)
      - Bing Maps
      - Sensis
      - Uber
      - Google Maps
      - Factual
  - - - New Site (1 month prior)
      - Modern Shopping Centre (1 month prior)
      - Patrick and Charlie Story
    - - Radio Ads
        
        Mix FM [Over 45] Not Tested
        
        Sea FM [Under 35] Reasonably Effective
        
        Hot FM [30 - 50] Not Tested
        
        Triple M [25 - 50] Not Effective
      - Community Radio Sponsorship
        
        Salt FM Christian Radio [25 - 50] Not Effective
        
        Sunshine FM [50+] Not Tested
  - - - BNI
      - Chamber of Commerce
    - - Rotary
  - - - Write Up (1 month prior)
      - Submit to the centre (3 weeks prior)
      - Media Release Posted (2 weeks prior)
  - - - Send to Matt to print (3 weeks prior)
    - - Catalogue Products Decided (2 months prior)
      - Catalogue Distribution Date Set (2 months prior)
      - Catalogue Design (1 month & a week prior)
      - Send Design to Matt (3 weeks prior)
      - Deliver Catalogue to Store (A week prior the distribution day)
      - Catalogue Promotion Date Set (2 months prior - Promotion Date: A week after the distribution day)
      - Junk Mail Distribution Day (A week prior to the promotion date - Follow up with Matt if they've been distributed)
    - - Send to Matt to print (3 weeks prior)
    - - Hoarding Design (4 months prior)
      - Hoarding Printed (3 months prior)
    - - Express Priority Card
        
        Send to Amy to print (2 months prior)
      - Business Diagnostic
        
        Send to Matt to print (3 weeks prior)
  - - - Grand Opening Offers with Vouchers (A week prior)
    - - New Site (3 months prior)
      - Store Front Picture with the Team (Write Up 1 month prior)
  - - - Lumpy Letter
        
        Prepare the Letter with the Operator Name
        (A week prior)
        
        Big Box Retailers
        
        JB Hifi
        
        Harvey Norman
        
        Joyce Mayne
        
        Telcos
        
        Tesltra
        
        Optus
        
        Dodo
        
        Vodafone
        
        Department Stores
        
        Myer
        
        David Jones
        
        Find out the Ideal Operator (2 weeks prior)
        
        Print the Express Priority Card in China (1 month prior)
- - - - LinkedIn (Store Front Pic with Media Release Write-up)
      - Instagram
        
        Boost Post
      - Facebook
        
        Community Board (Store Front Pic)
        
        Live Video
        
        Boost Post
        
        Store Front Picture
        
        Boost Post
        
        Market Place (Post Offers)
    - - Google
        
        Google My Business
        
        Post Offers
        
        Get Reviews
        
        SEM
        
        AdWords (Ongoing)
        
        Bing Ads (Ongoing)
        
        Yahoo Ads (Ongoing)
        
        SEO (Ongoing)
      - News & Events
        
        New store opens today! (Post today)
      - Landing Page (Ongoing)
      - Online Quote Generator (Ongoing)
      - Subsription (Ongoing)
      - WooCommerce Web Store (Ongoing)
        
        Integration
        
        Amazon
        
        Ebay
    - - GumTree (Ongoing)
  - - - Express Priority Card (Ready to Display in-store)
      - Business Diagnostic (Ready to Display in-store)
  - - - Lumpy Letter
        
        Print the Letter, buy the bubbly and
        visit the Retailer (Keep the receipt)
        
        Big Box Retailers
        
        JB Hifi
        
        Harvey Norman
        
        Joyce Mayne
        
        Department Stores
        
        David Jones
        
        Myer
        
        Telcos
        
        Vodafone
        
        Dodo
        
        Optus
        
        Tesltra
  - - - Strore Front Picture with the Team (Post today)
- - - - Priority Service Voucher
      - Business Diagnostic
  - - - Coffee Run (Every month)
        
        Department Stores
        
        David Jones
        
        Myer
        
        Big Box Retailers
        
        JB Hifi
        
        Harvey Norman
        
        Joyce Mayne
        
        Telcos
        
        Vodafone
        
        Dodo
        
        Optus
        
        Tesltra
  - - - Workshop
    - - Lessons / Tips
    - - Careers
      - Lessons / Tips
  - - - Anti-Virus Renewal
      - Weather Event
      - Sporting Club Event
      - Offers
    - - Tech Tips
      - Awards
      - News & Events
  - - - Patrick and Charlie Story
      - Award Won
      - New Site
      - Modern Shopping Centre
  - - - Rotary Club
    - - BNI
      - Breakfast Group
      - Chamber of Commerce
    - - Baseball
      - Rugby
      - Soccer
      - Golf
  - - - Facebook
        
        Community Board
        
        Live Video (At least 3 times a year)
        
        Boost Post
        
        Create Post
        
        Boost Post
        
        Market Place
      - LinkedIn
      - Instagram
        
        Boost Post
    - - GumTree
    - - News & Events
      - Landing Page
      - Online Quote Generator
      - Subscription
      - WooCommerce Web Store
        
        Integration
        
        Amazon
        
        Ebay
      - Google
        
        SEM
        
        Yahoo Ads
        
        AdWords
        
        Bing Ads
        
        SEO
        
        Google My Business
        
        Post Offers
        
        Get Reviews