IFD Mind Map
To improve website design
Keep design simple,fresh,unique
Consider visitors who might be visiting from different devices.
Consider site load times
Organize site to provide good user experience!
Navigation bar
Navigation planning(site map)
User friendly language(user can easy understand)
Use web conventions
Primary Navigation must be clear
Responsive navigation(hamburger menu)
Indicate where the user is(highlight the menu)
User Experience
Needs to stand out from background
Know the audience
Functionality
Keep things simple and consistent
Easy to use Navigation bar
Usability
Things to consider
Typography (Headings, sub-headings, text elements, lists)
Images and media (Logos, iconography)
Interactions and Animations (Transitions, how the objects in the page will reach to user's actions)
Delight the user, not frustrate them
All functions of the website must have a purpose and must work properly
Website must be easy to navigate and use
Interface Design
Color coding of website must be consistent in every webpage
Provide a signal that their actions have been acknowledged by the system.
Font must be easy to read and must fit the webpage's theme
Add bread Crumbs for the user to keep track of where they are.
Use red as primary colour to match the company logo and white background and also green for the accents.
Add spaces between the buttons to indicate clearly that it is a button.
Objectives
Gain public recognition
To let the customers know more about the products
Tell the customers news and promotions offered by the company
How to use the products
To attract potential investors
To be globally informed
To provide service
Make the buttons "pop out" when the mouse cursor is touching it.
Competitor: Pokka
Pokka has a cleaner design with a more organised homepage that shows information in a clear and noticeable way.
The navigation bar is more interactive. The drop down buttons are separated and more noticeable compared to YEO’S. Each button serves a purpose which improves functionality and user experience.
Overall user experience is better at Pokka’s website than Yeo’s website.
Example of a good navigation bar:
Goal / Audiences
The goal of the website is to gain public exposure by reaching out to more consumers via internet to earn more revenues.
Audiences
Primary
Eateries
Casual Cooks / Stay At Home Parents
Secondary
Students
Investors
Must meet the user needs
Add in a search bar