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IFD Mind Map (Navigation bar (Example of a good navigation bar: (dropped…
IFD Mind Map
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Things to consider
Typography (Headings, sub-headings, text elements, lists)
Images and media (Logos, iconography)
Interactions and Animations (Transitions, how the objects in the page will reach to user's actions)
Delight the user, not frustrate them
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Use red as primary colour to match the company logo and white background and also green for the accents.
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Competitor: Pokka
Pokka has a cleaner design with a more organised homepage that shows information in a clear and noticeable way.
The navigation bar is more interactive. The drop down buttons are separated and more noticeable compared to YEO’S. Each button serves a purpose which improves functionality and user experience.
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Goal / Audiences
The goal of the website is to gain public exposure by reaching out to more consumers via internet to earn more revenues.
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