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Rethorical tools for discovery and amplification of design argument…
Rethorical tools for discovery and amplification of design argument
Rhetoric theory
Deliberative rhetoric
creating a solution over others
persuade an audience about what to do
users
clients
investors
team members
designers
Design process
process of argumentation
Design artifacts
arguments about how to lead our lives
support to designers practice
exploring and abundance of ways of designing persuasive artiacts
deliberating about their process choices and solutions
Topoi (plural form)
topos = place
Used list
how
when
who
what
where
why
Topoi of amplification
exploring circumstances
way (tropos)
person (prodpon)
time (khronos)
cause (aition)
place (topos)
act (pragma)
for parallels
minor (mikroteron)
greater (meizon)
example (paradeigma)
equal (isos)
comparison (parabole)
opposite (enantion)
Design methods
doing observation
teasing out ideas about how to discover insights
developing ideas
various perspectives
making arguments about their choices