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COUNTRY CONTROLLER (STRENGTHS & OPPORTUNITIES (OTHER STRENGHTS…
COUNTRY CONTROLLER
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CONTRIBUTION
WHAT
Sustainability
Goals
By 2020, use 100% sustainable cotton
By 2030, use 100% recycled or other sustainably sourced materials in its products.
By 2040, have a climate positive value chain
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Relevant Customer Offer
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Long Term
Follow up on R3 implementation and its implications on top & bottom line, as well as on customer feedback
Online Strategy
Short Term
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Follow up on market share and bottom line development and give promote collaboration with online team to improve perf
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Omni Strategy
Short Term
Secure smooth and successful rollout for all tech solutions and services through monitoring progress and following up on results & initiating actions to improve them
Partner up with key stakeholders to drive implementation and right usage in stores (Simone, Store Ops, ATs, IT)
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Long Term
Push for technological advancements to be tested and launched in CH (buy in store, get delivered, same day delivery)
Operational Excellence
Short Term
Improve Planning & Scheduling on hourly level through implementation and right use of new systems (Synapps/SP)
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Continue aligning contract structure with new developed function plans on a regional level in collab with AT/HR
Long Term
Push for tech tests for convenience and fast experience (self-check out, RFID alarm tags, mobile payments)
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Portfolio Management
Profitability follow-up and forecasting on multibrand portfolio to secure right location, number of stores and rent levels discussed during breaks (partner up with Leasing)
Thorough analysis on New brands market entries and how will the effect on our top & bottom line be. Take informed decisions by doing the right forecasts and benchmarks. Propose innovative solutions to succeed in CH market
Challenge targets when needed on closures, relo, new and renegs using market data, sales and profit forecasting and connecting with our 2025 plan
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Cost Management
Efficiency, CPH, illness, function budgets through monthly /bi-monthly fups, reduction costs
Proactively evaluate potential gains for the next 3 years by proper benchmarking, forecasting where the market goes, and by challenging ways of working to gain efficiency where we don't hurt the customer
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Team
Direct Reports
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Clear roles & responsibilities and areas of influence to support in prioritizing and following up on performance
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HOW
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Shere Framework in Action in me, in my team and to inspire others to do the same (behaviour, tools)
Actions
Keep on learning, stay humble, stay curious
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Lead through vision and example, always inspire instead of asking, stay energetic and empathetic
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PAST EXPERIENCE
LY contributions
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Achievements?
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Smooth crosfunctional Cooperation with Merch (AC cooperation workshop), HR (monthly meetings, supported in building tools), Visual (supported in creating commercial plans), Store Ops (supported in result analysis, and BP implementation) & Leasing (coaching and developing Julian with bi-weekly touchbases)
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Involved in dialogues & development plan creation with all ACs, supported them profesionally and personally / Created and launched SM/DM training in core controlling and business mattters
Been the right hand of Niklas, supporting him in most CC matters
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Challenges?
1)
Challenge?
Sales well below budget, stock piling up in store. How do we secure customer service with a revised hours budget without any system?
Solution?
PAVF. Engagement and commitment from team. Explain the why to most DMs/SMs through trainings. Target setting on efficiency. Improved planning accuracy through better forecasting. Testing & scaling up/down accordingly. Ownership & feedback
2)
Challenge?
Merch/AC having issues in communication & alignment, creating problems for our business. Not all agreed on ways of working, and that created a lot of frustration
Solution?
First talked to HoM and asked for feedback to ACs to understand the root cause. Proposed to invite for 2 hours Merch in our AC meeting to do a workshop on the identified and agreed issues we had. All gave very positive feedback, and agreed on WoW going forward. There will always be potential to improve, but this first step eliminated all frictions between people and opened the dialogue.
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Challenge?
A colloeague not delivering on results, compromising the timing of a project
Solution?
Identified what was blocking him and also what are his opportunities to improve, and paired him with someone who has those skills to empower him. Scheduled continuous touchbases to follow up on the projects, together with his mentor and gave feedback both constructive and positive. At the moment he feels much better and able to perform accordingly.
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