Please enable JavaScript.

Coggle requires JavaScript to display documents.

language (nature of language (language is governed by rules (phonological,…

- - - - e.g. the n word may mean differently when said by different people in different contexts
  - - - how words sound when pronounced
        
        e.g. bpmf
    - - governs how words should be structured
    - - practical use of language
        
        e.g. someone should not ask about a person's age in some culture
    - - governs the meaning of words
        
        e.g. definition of male and female
- - - - e.g. you attitude is different when you talk to a teacher vs when you talk to a migrant worker. Research also shows that parties that have a better name are more likely to win an election.
    - - you attitude when talking to someone with a doctorate degree is different from talking to a cleaner. Another example is that teachers may think that a person's essay is better than another's for looking more credible despite the same content.
    - - this occurs when we are stereotyping or labelling --> e.g. asians are good at math
        
        this affects our perspectives towards asians.
    - - our accent affects how people think of us.
        
        research shows that we often think more highly of people who are able to speak english fluently.
  - - - powerless speech --> are seen as more vague, not attractive
      - powerful speech --> are seen as as more direct, attractive
    - - "Those" vs "These"
      - "its good vs its not bad"
    - - e.g. relationships --> couples used to call terms of endearment to portray their association with one another
    - - "Its vs I"
      - "you" vs "I"
- - - - euphemism
      - equivocal
    - - emotive
      - facts vs opinions
      - facts vs inference