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Gideon Webinar (3 shifts (Love the problem, FOCUS on 1 strategy, New King…
Gideon Webinar
3 shifts
Love the problem
FOCUS on 1 strategy
New King in town
Resources
The Hero's Journey
The writers journey
Keyword tool
Message Map
Move from Pain to Pleasure
Customer is the hero
Right Audience
The right problem
Right message
Journey isn't a straight line
Focus
Multi tasking myth
Strategy
Regular helpful content
No CTA
Give extreme value
Then paid ad's
Then retarget