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Day1 Morning (Operations strategy (Focus of strategy (Cost: Be the…
Day1 Morning
Operations strategy
Top - down perspective
bottom up perspective
niches
Market perspective
resources perspective
Focus of strategy
Cost: Be the cheapest
Flexibility: Being able to adjust
Delivery
Quality: Exceeding expectation
Companies do not only focus one
4V Oprations differentiation
Product Process Matrix
Services
Prof. Services
Service Shops
Mass Services
Products
Zara Case
Fit
Fast fashion / affordable
Flexibility/Delivery
Focus
Vertical integration
proximity supply chain
local & global optimisation
Technology
1/3 of designs available at start
Scarcity
Revenue
low marketing
no sales
higher costs than competition
Business model in danger??
Operation: processes to products/services
efficency as goal
refocus on people
many different influences from outside
Levels
Level1: Fit
Level2: Risk
Level3: Sustainability
ERP: Enterprise resource planning (tools)
Managing risks in OP and SC
SC has coordination that operations does not need
Know what inventory you have, exact!
Bullwhip effect factors
demand signal processing
Batching
Shortage
Prince changes
Compounding effect
adress with: Information sharing