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The marketing mix ā product :explode: (The marketing mix (Pricing,ā¦
The marketing mix
ā product
:explode:
Failure or success?
Reasons new products fail
incorrect positioning
unsuitable launch timing
poor product design
inappropriate pricing
higher than expected product development costs
poor promotion
disregarding marketing research
aggressive competition from competitors
overestimation of the market size
success drivers
Getting sharp and early product and project definition
Spiral development
Doing the homework and front-end loading the project
The world product
Building in the voice of the customer
A well-conceived, properly executed launch
A unique superior product
Speed counts
The marketing mix
Pricing
People
Promotion
Process
Place (distribution)
Physical Evidence
Product
Product
Four types
convenience
shopping
speciality
unsought
New product development
Process
1 New product planning
2 Idea generation
3 Idea screening
4 Concept testing
5 Market/business analysis
6 Product development
7 Test marketing
1 more item...