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objectives (CSR(corporate social respons) (evolving role & nature…
objectives
CSR(corporate social respons)
act morally towards theirs stakeholders such as their emps and the local community
ex) McD staff go on litter patrol to collect rubbish
role
the self-interest attitude
the role of busi: generate profits for their owners
the altruistic attitude
humanitarian and unselfish beh
the strategic atti
business ought to be social resp
code of practice: annual report that is needed for bus to achi ethical obj
evolving role & nature
change
csr policies and practices from t to time
inc numb of busin are actively trying to do their part for the env
further complicated when busi operate in different count
socially resp-manag emp to run busi
providing accurate inform and labelling
adhering to fair emp practices
having consideration for the env
active community work
need for changing org
corporate culture
type and size of org
private vs pub org
age of busi
finance
risk profile-어쩔수없이 리스크가 생긴다면 더 야망적인 목표를 잡는다 e.g. new innovation
crisis management
external factors? can change objectives !!!
state of the economy
gov constraints(통제)
new tech
the presence & power of pressure groups (방송통신위원회)
tactical obj
short-term goals that affect a section of the org
specific goal / guide
survival
sales revenue maximisation
섬세한 계획
strategic obj
long-term goals of a business
profit maximistastion
growth
market standing
image and reputation
ethical obj
ethics- the moral principles that guide decision
e.g. use direct marketing tech
corporate social responsibility
e.g. emp's dem for better training
ethical beh
adv
improved corporate image
increased customer loyalty - customers loyal to bus
cost cutting - env friendly can red packaging
improved staff morale and motivation
disadv
compliance cost
lower profit
stakeholder conflict
ethics and CSR are subjective(주관적) - dep on the belief by society
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