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X Company Market segmentation (Profile 40% : (Area 10% (Beirut, North,…
X Company Market segmentation
Profile 40% :
Size 25%
Small
Large
Medium
Micro
Area 10%
Beirut
North
South
Bekaa
Mount Lebanon
Average Cost 25%
Low
Medium
High
Reputation & Brand Positioning 10%
Medium
high
Low
Digital presence 30%
Medium
high
Low
Need/ Want 45%
Online Exposure 50%
High
Medium
Low
Decision Making 20%
complicated
agile
Advertising agency
Tailored services 30%
High
Medium
Low
Behavior 15%
Expected Frequency of Orders 70%
High
Medium
Low
History with X company 30%
No
Yes