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organization and objectives (objectives (short-to-mid t and specific…
organization and objectives
vision statement
outlines an organization's aspirations
long term
'To be the leading sports'
앞으로 모가 되고 싶은가:클리어한 목표
mission statement
refers to the declaration of an organization's overall purpose. it forms the foundation for setting the objs of a business
'what is our business?
mid-long term
more frequ(자주,흔히) than vision
우리 회사는 왜 세워졌지? 왜 존재하지?
objectives
short-to-mid t and specific targets an org sets to achi aims
specific, quantifiable
'청소로봇 설치로' 환경적 안전 강화
모두에게 'ICT 컴퓨터 보급으로' 좋은 교육 제공
구체적인 실현목적
time-bound
what a busin needs to happen
set by managers or their subordinates
aims
the general and long-t goals of an org
모두에게 좋은 교육 제공 --
사회적 환경적 안전 강화--
큰그림만 잡기
x necess time bound
vague(희미한) abstract(추상적인) goal
what the business wants to happen
set by senior leaders
strategy
why
the plans of action to achieve the strategic objectives of an organization
three strategies
operation strategies
day-to-day method used to imp efficiency of org e.g. rest investigate how t red cust waiting time
영업팁
cooperation strat
target long term goal busi i.e. used to achieve strategic obj of org e.g. mergers of rivals for market dominance
인수
generic str
affect business as a whole - look at ways in which busi get competitive adv to achi goal
포괄적인 - 모 경쟁적 이익(원탑먹기)
tactic
short-term methods used to achieve an org's tactical objectives
how
어떻게 플랜이 적용될 것인가
a,o is imp cuz
to measure and contrl
to motivate
to direct- prov clear focus
aim->obj->tactic / add strategy 꿀팁