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Rhetorical Tools for Discovery and Amplification of Design Arguments…
Rhetorical Tools for Discovery and
Amplification of Design Arguments
DEFINITION
deliberative process about
how to design persuasive artifacts.
an act of deliberative rhetoric
Rhetoric is particularly relevant to design studies and
design practitioners.
The design ( a process of argumentation), designed artifacts arguments how to Lead our lives
topoi, meaning “places”
An Example of Design Amplificatio
is the act of amplifying ideas, content, and arguments
to make them forceful.
topos
• Circumstance: place, time, way, person, cause, act.
Parallel : comparison, example, minor, greater, equal, opposite.
helps the designer tease out
ideas about how to amplify the claim of the exhibition
Deliberating About and Amplifying Design Arguments
topoi become a design thinking method
The topoi may provide designers with knowledge
generating ideas based on knowledge of real users in specific situations.
Designing Methods from Topoi
a method based “time,” “person,” “act,” and
“minor”
.
The topoi provide a method for teasing out ideas about how
to discover insights
for designing methods and
making arguments
Exploring Users, Situations, and Ways of Amplifying Design Arguments
designers may use topoi both as a method, by
creating a map of “regions”
The Act of Scattering Ashes
The Way the Urn Is Made
The Time before the Ritual
Felt Time
The Act of Performing the Ritual
The Time after the Ritual
The Time It Takes for the Urn to Disappear
Places for the Urns
Places for Ashes to be Scattered
The Persons Involved
Topoi as Means of Amplification
design practice to strengthen design processes and arguments is needed
Topics – Places in the Landscape of the Mind.
List of topoi is what, when, why,
how, who, and where.
topoi as a category “so large as to prohibit enumeration.”
The Problem of Design Method Validation
provide the designer with new tools for invention
and discovery in practice
further explorations
of the proposed method is required to validate it
designers need methods
conducting probes, doing observations, through storytelling