Rhetorical Tools for Discovery and Amplification of Design Arguments…
Rhetorical Tools for Discovery and
Amplification of Design Arguments
The Problem of Design Method Validation
designers need methods
conducting probes, doing observations, through storytelling
of the proposed method is required to validate it
provide the designer with new tools for invention
and discovery in practice
Topoi as Means of Amplification
Topics – Places in the Landscape of the Mind.
topoi as a category “so large as to prohibit enumeration.”
List of topoi is what, when, why,
how, who, and where.
design practice to strengthen design processes and arguments is needed
Exploring Users, Situations, and Ways of Amplifying Design Arguments
designers may use topoi both as a method, by
creating a map of “regions”
The Persons Involved
Places for Ashes to be Scattered
Places for the Urns
The Time It Takes for the Urn to Disappear
The Time after the Ritual
The Act of Performing the Ritual
The Time before the Ritual
The Way the Urn Is Made
The Act of Scattering Ashes
Designing Methods from Topoi
for designing methods and
The topoi provide a method for teasing out ideas about how
to discover insights
a method based “time,” “person,” “act,” and
Deliberating About and Amplifying Design Arguments
topoi become a design thinking method
generating ideas based on knowledge of real users in specific situations.
The topoi may provide designers with knowledge
An Example of Design Amplificatio
helps the designer tease out
ideas about how to amplify the claim of the exhibition
Parallel : comparison, example, minor, greater, equal, opposite.
• Circumstance: place, time, way, person, cause, act.
is the act of amplifying ideas, content, and arguments
to make them forceful.
topoi, meaning “places”
The design ( a process of argumentation), designed artifacts arguments how to Lead our lives
Rhetoric is particularly relevant to design studies and
an act of deliberative rhetoric
deliberative process about
how to design persuasive artifacts.