Chapter 7 - What Business Are You In? (C. The Business Model Flipbook (The…
Chapter 7 - What Business Are You In?
How you get and make money drives what metrics you should care about.
所有 business model 都需要
Achieved by increasing Stickness, Virality, Revenue
Selling more stuff to more people more often for more money more efficiently
B. About Those People
Focus on the right people
Segment real & valuable users from those who are distracting
Depends on how much effort your user have to put into the application
C. The Business Model Flipbook
The revenue source: how you make money.
The product type: what values your business offers in return for the revenue.
The selling tactic: how you convince visitors to become users or users to become customers.
The delivery model: how you get your products to customers.
The acquisition channel: how people find out about you.
D. Lots to Choose From
E. Six Business Models
mobile application (and using in-app purchases to generate revenue)
getting your users to generate content on your platform (e.g. FB, twitter)
two-sided marketplace (buyer and seller)
F. Exercise: Pick our business model
Find your business model
List metrics defined in that business model and see how well that aligns with what you’re tracking
For the metrics that you’re tracking, put down the values as they stand today, if you haven’t already.