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Target Audience (Market Segmentation (Geographic (Urban, Sub-urban),…
Target Audience
Parents
Youth
Young Adults
School Teacher
Market Segmentation
Psychographic
24 hours with their phone
Aware about cyber safe
Geographic
Urban
Sub-urban
Demographic
Malaysia Social Issues in Social Media
Tone And Manner
Fun & games
Colorful
Cheerful
Lively
Media / Platform
SMT
Billboard
Public Transport ads
Radio ads
Print media
Print ads
Press ads
Social Media
Social Post
Interactive post
Website Ads
Official Web
Strategies
Guerrilla ads
Pre-launch
KL QR Hunt
Make my own fake news and spread it
Create a link and share around
Case study
MCMC Klik dengan bijak
Digicybersafe