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Forms of Promotion (Advertising (Types of Advertising (mass marketing —…
Forms of Promotion
Advertising
The main advantage of advertising is that it is easy to understand, the consumer will be easily informed about your product and why they should buy it.
Advertising is a paid, non-personal message. Print and electronic mass media are used to communicate message about a product. A successful way to advertise is to make the ad eye catching and to help the viewer want to buy the product
Types of Advertising
mass marketing — television, radio, newspapers and magazines
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Publicity
ublicity is any free news story about a business’s products. It differs from advertising in that it is free and its timing is not controlled by the business
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Sales Promotion
A business may decide to offer a direct inducement to customers in an attempt to sell more of its product
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Personal Selling
Personal selling involves the activities of a sales representative directed at a customer in an attempt to make a sale. For example, a real estate agent uses personal selling when he or she shows a house and tries to persuade the potential home owner to purchase it.
Product Endorsement
Product endorsement occurs when celebrities, who act as opinion leaders, express their support for a product
Sponsorship
Sponsorship provides an opportunity for a business to directly promote its products towards a select group of consumers who have a common interest.
Relationship Marketing
Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.