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(Advertising (Advertising is a form of communicating to customers, a…
Advertising
Advertising is a form of communicating to customers, a product that may appeal to them.
The main advantage of Advertising is that it expands your market and puts your product out to the public. This when done right and appealing to the right audience makes a lot of profit
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Personal Selling
Personal Selling is companies use people in order sell their product through a face to face meeting with their customer. The overall goal is to try and show the customer the product and how it works and therefore prove its worth.
The main advantage that comes with Personal Selling is that the customer can actually trial and see the product in front of them
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Product Endorsement
A public statement by a celebrity or business, recommending the product to the public. Another example of product endorsement is when a product is seen on television show or movie, for instance all characters may use Iphones which would be product endorsement for the company Apple.
The advantages of product endorsement is the fans or supporters of the business and or celebrity will be drawn towards the product.
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Publicity
Publicity is gaining public visibility or awareness for a product, service or your company via the media
The advantage of publicity in marketing is that your product will receive some attention and notice, which will make people more compelled to buy your product
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