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Types of promotion (Publicity (Talked about, Being in the public eye,…

- - - - mass marketing — television, radio, newspapers and magazines
      - direct marketing catalogues — catalogues mailed to individual households
      - telemarketing — the use of the telephone to personally contact a customer
      - e-marketing — the use of the internet to deliver advertising messages
      - social media advertising — online advertising using social media such as Facebook and Twitter
      - billboards — large signs in strategic locations.
- - - - Strategy 1: Train and promote effective sales support. ...
      - Strategy 2: Keep your lines of communication open. ...
      - Strategy 3: Invest in the right ERP and CRM technology. ...
      - Strategy 4: Boost your loyalty and customer referral programs. .
      - An example of relationship marketing is
        how the waitress gets along with the customer at a restaurant.